Promote Trade Unlocked

A guide for companies, trade associations and other bodies inviting their members or colleagues to Trade Unlocked.

Downloadable materials to be used only by permission of the Trade Unlocked organisers. Contact info@tradeunlocked.co.uk.

Promoting Trade Unlocked to your contacts and members

Trade Unlocked is a unique event that is bringing together small businesses, large enterprises, policymakers and politicians. But this might mean that smaller organisations and sole traders, when looking at the programme of panelists and speakers, feel that this isn’t an event for them. As ambassadors for Trade Unlocked, please reassure your contacts by making it clear that SMEs and individual traders are an extremely important voice that is often ignored. In fact, they are the most important people to invite to take part. It is these businesses that are often suffering silently, and Trade Unlocked wants to change that. Everyone who attends on 20th June has an equal opportunity to shape the recommendations produced, and we hope the materials below help you invite them. This is a unique chance for them to speak directly to policymakers.

Key information to include

  • Explicitly mention that businesses, particularly those with 1-20 employees, from your industry are needed.

  • Reassure them that they do not need to be senior enterprise leaders although there will be many attending - everyone at Trade Unlocked is invited to shape policy equally.

  • Smaller businesses and Sole Traders may qualify for free accommodation the night prior to the event (19th June) as part of the SME Access Scheme. Anyone wishing to attend under this scheme just needs to contact info@tradeunlocked.co.uk

  • Be sure to send an email to your members that is specifically inviting them to Trade Unlocked using the promotional code you have been provided. The event is a bit too complicated to explain as an item in your regular newsletter.

  • Include details of people attending that are most likely to interest your contacts or members.

Suggested email copy

I am delighted to invite you to Trade Unlocked 2023, on 20th June at Birmingham NEC. It will be a day-long conference bringing a thousand business leaders together to exert influence on senior policy makers, ahead of the next General Election.

This event is for absolutely any business that buys components, products or services from overseas. Or who sell their goods and services to customers (both B2B and B2C) outside the United Kingdom.

We've secured a code especially for our network - [insert your promo code here] - so that you can attend on a complimentary ticket.

Speakers include [insert panelists relevant to your industry] and this is your chance to represent the [industry] industry alongside them.

Trade Unlocked 2023 is a brand new, forward looking, national conference for businesses of all sizes and sectors, academics, trade experts, business journalists and politicians, to co-create evidence based policies that will benefit trading businesses now and in the future.

[REGISTER NOW LINK/BUTTON]

We are particularly keen to invite sole traders and smaller organisations within our network, especially those that might have further to travel. If you employ fewer than 10 people you may qualify for free accommodation the night before the event. You can ask the Trade Unlocked team directly by emailing info@tradeunlocked.co.uk

Downloads

Using the Trade Unlocked logo

When reproducing the logo in any medium please try and keep a safe area around the logo so that no other graphic elements encroach in to the logo’s “safe area” indicated by the dotted line and based on the shape and size of the “U” from the TU mark.

Make the most of the Industry Village

The Industry Zone is a place within Trade Unlocked for delegates to congregate with others from the same sector, and act as a focus for advocates for that sector. The Industry Zone sits right at the centre of the conference space, becoming the crossroads for delegates and the place to meet and network.

Industry Zone pods will host exhibitors to distribute literature, hold informal meetings, engage with delegates and give presentations or workshops advertised through the event app.

Delegates will be able to access industry-specific information, expertise and interactive content by visiting the Industry Village pod relating to their sector.

Become an exhibitor

Contact Georgia Wiltshire: georgia@tradeunlocked.co.uk

Time slots are available on all Industry Village Pods. Full information about exhibiting at Trade Unlocked.

The ten Industry Village Pods: 1. Agriculture and Fishing; 2. Business Services; 3. Construction and Property; 4. Energy, Utilities and Environment; 5. Financial and Legal Services; 6. Hospitality, Retail, travel and Culture; 7. Manufacturing; 8. Research, Science and Technology; 9. Technology and Media; 10. Trade, Supply Chain and Logistics.

The pods may be used as small presentation or workshop venues with up to 12 seats. Exhibitors may book timed slots to hold presentations or workshops. A screen is fitted to each pod which will be able to display presentations from a Computer.